Designing and delivering intelligent experiences worldwide

Engineering the Future of Automotive Experiences

Experts in memorable experiences

Lucden designs digital and physical experiences

that inspire, connect and perform.

Your on-demand digital, immersive, and innovation team

— to help you pitch, win, and deliver standout work.

The best work begins with a simple chat.
Share your goals, and we’ll help shape the
vision that follows.

OUR SERVICES

CORE SERVICES

Digital Platforms & Operational Systems
Immersive & Experiential Training
Intelligence, Tracking & Data Insight
Training Events, Workshops & Live Experiences

Reserve a time to speak
with one of our digital
consultants

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1. Digital Platforms & Operational Systems

Designing modern, secure digital platforms that streamline operations, connect teams and centralise engineering data. 

These systems remove silos, improve workflows and support large-scale manufacturing environments.

Operational Portals & Dashboards Equipment & Process Documentation Platforms Multi-Site Resource & Knowledge Systems UX/UI Design for Technical Tools Mobile-Ready Field & Factory Interfaces

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2. Immersive & Experiential Training

Turning complex engineering tasks into immersive simulations that improve safety, reduce downtime and accelerate competence.

 Built for high-risk environments and operational excellence across web, mobile, VR and AR.

360° Operational & Safety Training VR Simulations for Machinery & High-Risk Tasks Digital Twins of Plants, Equipment & Production Lines Step-by-Step Maintenance & Assembly Procedures Interactive Decision & Fault-Finding Scenarios Multi-Language, Multi-Site Variants

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3. Intelligence, Tracking & Data Insight

Using AI and real-time data to track competency, monitor performance and identify operational risks before they occur.

Every action is measured to improve safety, productivity and ROI.

Real-Time Workforce Dashboards AI Assistants for Engineering Support Skills & Competency Tracking Operational Behaviour Analytics Automated Compliance & Audit Reporting ROI & Efficiency Analysis

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4. Training Events, Workshops & Live Experiences

On-Site Experiences, Events & Technical Demonstrations

Combining physical hardware and immersive technology to enhance training centres, factory tours, events and engineering showcases.

Event Interactive Touchscreens, Lightbox Displays & Touchtable Experiences VR/AR Scenario Training Sessions Group-Based Touchtable Stations experiences Modular Virtual Scenario Training Portable Training Hardware Toolkits

OUR APPROACH

Discover

Rapid workshop & strategy

High-impact workshops that accelerate decisions, sharpen strategy, and set your project on the right trajectory.

Design

Prototyping & creative

Hands-on digital exploration — from UI concepts to interactive prototypes — built to unlock your brand’s creative potential.

Build

Agile development

Flexible, sprint-driven engineering that adapts to change, accelerates delivery, and keeps your product moving forward.

Deliver

Launch, optimisation & tracking

From deployment to analytics, we fine-tune your product with ongoing testing, tracking, and performance optimisation.

“In automotive, innovation is constant — but understanding isn’t. We help brands translate complex technology into experiences that are clear, immersive and impossible to forget.”

Sean Cowden - Managing Director

The answers
to your questions.

We create immersive, interactive experiences that help brands stand out.
VR/AR showrooms & interactive displays for differentiation
Engaging content that simplifies complex specs and technology

We build unified platforms that centralise content, data, and standards.
Consistent brand messaging & product training.
Centralised digital assets for all retail touchpoints.

We replace costly physical assets with virtual alternatives.
VR product demos instead of shipping vehicles.
Digital twins that allow global training via one model.

We design interactive installations that turn visitors into leads.
Data-capture touchpoints and measurable interactions.
Immersive demos that increase dwell time and memorability.

We create visual tools that explain performance, engineering, and features clearly.
Motion graphics and 3D breakdowns of features.
Interactive explainers for EV systems, ADAS, and software features.

We balance creativity with technical depth and precision.
Clear frameworks for accurate feature communication
Data-led content that reflects true product performance

We transform outdated tools into modern, integrated systems.
Improved UX & connected data across every touchpoint
Scalable platforms for the future of mobility and connected services

Get In Touch